Project Implicit is a long-term research project based at Harvard University that aims to measure people’s preferences for certain social groups over others
The IAT is designed to examine which words and concepts are strongly paired in people’s mind.
It is taken anonymously, requires only about 5-10 minutes to complete and provides insight into personal biases, including race, gender, sexual orientation, etc.
The test requires Macromedia Flash Player
More than 4.5 million people have completed the online demonstration tests since 1998.