The largest grossing component of the Annual Fund is Prairie View A&M University’s Alumni Giving Campaign. Currently in its third year, running twice annually, over 40,000 alumni are called and solicited for support by undergraduate students. The Phonathon not only provides a connection from students to alumni, but allows students to earn an income while on campus. Funds raised are unrestricted and help support the University in numerous ways.
With the rate of support we receive after each phonathon, the positive feedback from Alumni and our goal of reaching more of our constituents, the Office of Development set to build its own call center. Support and funding has been fulfilled, and the new on campus call center will open this spring. Only a few HBCU’s (historically black colleges and universities) have a call center on campus. This will provide more opportunities for students and alumni to make an interpersonal connection, in addition to creating awareness about campus news. During our last, fall 2012 Phonathon, PV grossed over $90,000 in pledges with an increase in Alumni participation. We are hopeful that pledges are fulfilled by the end of the semester. Continued support from Alumni nationwide will allow this critical component of the Annual Fund to thrive. More Alumni Affinity groups like athletics, greeks and professional organizations will also be contacted, garnering additional support.
Our mission is to increase Annual Fund participation among alumni, while also establishing ties with those who are unable to come back to campus. We call donors and prospective donors to ask for support and to thank them for contributing to the quality education we receive. ~2012 Student Callers